I’m Steve — a brand strategist, identity designer, and creative soul building something new.

‍

New Brand Life began as a dream: a mobile creative studio built inside a Westfalia. I don’t have the van yet—but the vision is already rolling. For years, I’ve helped brands get clear, get bold, and grow. Now I’m doing it from a different place—one rooted in stillness, truth, and creativity that flows. This isn’t a rebrand. It’s a realignment.

‍

WHAT I BELIEVE

Creativity needs space. Strategy needs soul. And the best brands start with a deep exhale. I believe the best ideas don’t come from desks or deadlines. They come when you’re fully present—when you’re listening, not just talking. I help clients build brands that don’t just look good—they feel true. And when your brand feels true, it moves differently. It lands. It lasts.

‍

MY EXPERIENCE

This isn’t my first chapter. For over 20 years, I’ve helped shape brands that have generated millions in revenue. I’ve worked with global brands, indie founders, and everything in between. Some highlights:

• Helped scale WildPlay Parks to $35M+ in annual revenue

• Delivered $33M+ in software sales through creative direction for ACDSee

• Shaped brand identities for travel, adventure, wellness, and tech brands

• Co-created soul-led design for visionaries stepping into their truth

‍

What ties it all together?

Clarity. Creativity. Trust.

‍

MY PROCESS

Flow-first. Agile-aligned. Built in partnership. I don’t disappear for weeks and come back with a pretty deck. We work together—co-creating in real time, through intuition, iteration, and honest dialogue. You bring your truth. I help you shape it into something visual, verbal, and unforgettable. Sometimes that happens from a desk. Sometimes from a forest. Soon—from the van.

‍

WHY NEW BRAND LIFE

Because something about the old way wasn’t working anymore. Too fast. Too performative. Too detached from what actually matters. New Brand Life is my invitation to slow down, go deep, and build something real. A new way of doing brand work—with space, soul, and presence at the center.

‍

The van is coming.

The clarity is already here.

‍