We explored many logo ideas to finally discover this simple word mark. The collaborative brand journey
Full On Lighting


Client
Full On Lighting
Deliverables
Brand Research
Logo / Brand Design Discovery
New Brand Logo
Packaging Design
Full On Lighting was started with a unique foundation built upon decades of experience in the world of commercial outdoor lighting, combined with a lifelong love of riding. Our core mission is straightforward: to make riding more fun for everyone. This simple statement underscores a deep commitment to performance, reliability, and a user-centric design philosophy honed through years of tackling complex and critical lighting challenges for a diverse range of clients and applications.






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